Category: Blog

With this summer’s highly-anticipated annual beauty bonanza-extravaganza, Cosmoprof North America, set to take center stage at Mandalay Bay in the heart and heat of Las Vegas on July 29th-31st, you’ll want to get ready for an immersive experience with the biggest brands in beauty – and discover some new and now up-comers that’ll be sure to steal the scene.

Beauty is big business – a billion dollar-a-year one, to be exact. And, because of the industry’s ever-evolving, game-changing products, innovative ingredients, and cutting-edge services that are continually pervading social feeds, it can be overwhelming for any beauty buff or novice, alike. That’s where beauty conventions and tradeshows come into play and can mean big business for the industry on all levels. Think Disneyland for beauty enthusiasts.

What is a Beauty Convention?

Basically, a beauty convention or tradeshow is a 2-3 day convergence of like-minded mavens of make-up, skincare, esthetician/spa services, hair care, nail care, body care, etc. If it has anything to do with the beautification of the body, you’ll find it at a beauty convention. Who exactly attends these meetings of both mind and body, you ask? You’ll find dermatologists, plastic surgeons, certified and aspiring skincare estheticians, make-up artists, hairstylists, nail techs, non-invasive body contouring and aesthetic professionals, beauty bloggers, social media stars, influencers, content creators, investors, and your everyday, self-proclaimed beauty-obsessed gal or guy pay big bucks to attend these conventions that promise overflowing swag bags containing the latest and greatest goodies and so much more. Not only is the procurement of goodie bags comparable to those gifted to A-listers at the annual Oscar Awards enough to draw the cosmetics-crazed crowds, it’s the makeovers, educational and training seminars, partaking in meaningful panel discussions with the most legendary influencers and brightest brand-builders, learning about upcoming trends and techniques, networking, scoring deals on your favorite products, infinite inspo, discovering your future “can’t-live-without” product picks, and collaborating (or commiserating) with fellow beauty addicts. And, snapping a selfie with your favorite Insta-glam go-getters always makes for a memorable social media moment. To a beauty guru, it’s like home away from home. But, better and bigger.

Conventions as a whole have always been one of the most effective marketing tools for virtually any industry. Whether you’re in the electronics, financial, real estate, technological, or entertainment fields, you’re guaranteed to come across a tradeshow specifically tailored for networking with those who have similar career goals or hobbies – all under one roof. Conventions have arguably emboldened countless companies and big-name brands, lending most of today’s most celebrated household names their humble beginnings. Make no mistake, they’re a lot of work to successfully pull off. Between months of preparation and paperwork, along with long convention hours consisting of standing and talking to other industry pros, they’re not suggested for the faint of heart. But, the pay-off can be pretty rewarding. Most of the beloved beauty brands you see lining the shelves of your local Sephora, ULTA, Target, luxury department store, or 24-hour pharmacy, including the smorgasbord of trending tubes, jars, and bottles you see on your Instagram on the daily were most-likely introduced and discovered at a beauty convention. (We’re looking at you, Drunk Elephant and Pixie Beauty!) Simply put, conventions are an indispensable tool to discover breakthrough beauty brands and up-to-the-second trends, having been responsible for putting some of the biggest names on the map. They’re also a great way for emerging e-commerce –based companies to make their beauty mark on the highly-competitive and saturated market.
K-beauty brand Cailyn Cosmetics, famous for their endlessly innovative and creative cosmetic wares and social stardom, has gained some serious steam on the tradeshow trail due to their near-perfect exhibitor attendance at every beauty convention in the world over the past five years. It’s a surefire way to get your name, your brand, your products, or your industry-disrupting services in front of those who are most likely going to use them, buy them, and hopefully, love them. #obsessed

What to Expect at Your First Beauty Event

Planning on becoming completely absorbed and fascinated with all things beauty for an entire weekend? Here are some tips to help you make the most of your beauty addiction adventure:

• You’ll probably pay a substantial sum for your attendance. Tickets to almost any beauty convention anywhere in the world run upwards of $150 and up. And, that’s with an industry discount! Plus, there’s parking, transportation, airfare/hotel (if you’re traveling to another city/state/country to attend a show). This can bust your beauty budget and you may have to sacrifice a few monthly Sephora splurges. So, budget accordingly.
• Long lines. And, lots of them. The bigger the brand, the longer the line. Stash your stilettos in your bag and instead opt for a pair of functional and fabulously fashionable flats.
• The eye candy is going to be super sweet. Be prepared to be pleasantly accosted by seemingly endless rows and rooms of booths adorned with perfectly, Insta-glamed promo models enthusiastically introducing products and services. Fun festival fact: These booths take months to construct and hours to assemble and de-assemble, and resemble mini store fronts. They’re grammar school dioramas re-imagined.
• Depending on the beauty convention you attend, you’ll happily find an eclectic and exciting mix of 40-plus vendors/booths repping drugstore gems, luxury, e-commerce, K-beauty, and the “new and now” beauty boomers.
• For each day of the event, you’ll feel like an instant celeb when you leave with swag bags spilling with freebies of your favorite finds – and some cool, cutting-edge, “can’t-wait-to-try” brag-worthy newbies.
• Live, interactive demonstrations on models and attendees. Here’s your chance to score a makeover with the best in the business, so don’t be shy.
• Panel discussions, tutorials, and Q&A’s from the industry’s leading YouTubers and breakout brands.
• Games like “Spin the Wheel” with guaranteed prizes and red carpet set-ups with brand logos perfect for snapping slews of shamelessly selfies with your most-followed social stars and influencers. Some of these red carpet-inspired set-ups are impressively elaborate and uber-creative. The girly-girl DoubleDare Spa booth at IPSY’s Gen Beauty show featured promo models donning fluffy, flirty, baby-pink bathrobes and the brand’s Insta-famous facial sheet masks. The models proceeded to snap pics with willing attendees, while passing out packs of free sheet masks that promised glowing, gorgeous, supermodel-status skin in exchange for honorable mentions using the brand’s #hashtags on attendees’ social platforms. It was marketing-genius and attention-grabbing, to say the least.
• Plan your visit ahead! In the essence of time and all the booths you want to visit, take into account unexpected situations that may occur, including allowing yourself a half-hour to sit and scarf down a sandwich or salad from the commissary. Between long lines, conversing, networking, getting wrapped up in a cat-eye application class, and becoming totally mesmerized by the experience, you’ll wonder how the time got away from you.
• Have a blast, beautiful!

The Best Beauty Conventions of 2018

Got the beauty show bug? Check out these top six, up-coming beauty conventions for 2018 that will sure to bring plenty of Insta-bait:

Sephoria

In celebration of its 20th anniversary, the mall-inspired beauty superstore announced earlier this year it’s finally getting in on the beauty convention game. Fittingly named “Sephoria: House of Beauty,” the Disneyland for All Things Beauty is creating its very own version of BeautyCon on October 20th and 21st at its eponymous downtown LA location. According to the brand’s rep, it will be “a highly-immersive, 2-day beauty event fusion of high-touch, physical, and digital experiences.” Sounds fun! Ticket prices are still TBD, but be prepared for some fierce competition in scoring the coveted tix, as VIB and Insider Rouge members will be getting first dibs. Visit Sephora.com to stay in the loop.

Gen Beauty (an IPSY event)

Gen Beauty is a 2-day event that primarily focuses around social media influencers and burgeoning e-commerce beauty brands. This IPSY-sponsored event is open to the public and celebrates self-expression and unique, star-studded style. IPSY co-founder Michelle Phan, responsible for the social media movement in share-worthy beauty tutorials, hosts the yearly event that is very much geared to those seeking an outlet and exposure to the online presence – whether they’re an aspiring influencer, content creator, beauty brand-builder, or just a dedicated beauty guru. Expect all your favorite social media stars and beauty bloggers to be in attendance, along with Phan, herself.

IMATS – The International Make-Up Artists Trade Show – London, LA, Atlanta, Vancouver, Toronto and New York

IMATS is an eclectic and audacious convergence that deliciously celebrates the unexpected and unabashed. And, it never fails to disappoint. Even if you just attend for the people-watching, you’ll leave indelibly inspired and thoroughly entertained. Expect big, bold, and beguiling booths during this 3-day event, as IMATS is where the industry’s most sought-after make-up artists, trendsetters, and theatrical special effects artists share their latest looks, insider secrets, and top tips and tricks of the trade. Score gratuitous amounts of makeup, tools, and accessories to create the most celeb-coveted looks, while attending demos, classes, and panel discussions. This is a show in and of itself. The next event takes place in Toronto September 22-23rd. Visit IMATS.com for more information and tickets.

BeautyCon Festival – Los Angeles

The Los Angeles-based beauty bonanza is the City of Angel’s yearly event that attracts beauty and fashion bloggers, alike. More like a pre-Oscar party, red carpet version of the standard beauty convention, BeautyCon boasts panel discussions, make-up meet-ups, beauty brand launches, networking, and endless, creative inspiration. Expect over 500 (beautifully-attired and aesthetically- appealing) content creators and 100-plus brand experiences and giveaways from all your most beloved beauty, health, and wellness brands. Score a tote filled with over $300 worth of swank product when you sign up for the Hauler Package. Visit Beautycon.com for more information and pricing. The next show is July 14th-16th at the Los Angeles Convention Center.

IBS – International Beauty Show – Las Vegas, NV

Sin City’s annual summer soiree hosts over 350-plus exhibitors of hair, make-up, nails, and spa/salon services. Attend hands-on, educational workshops and master classes in hair-styling and make-up artistry from the leading industry purveyors. IBS focuses on the business of beauty and how to build your brand from the ground up, as well as product development.

Cosmoprof – 2018 – Las Vegas, NV

Cosmoprof, North America, is the premier business-to-business beauty show and is generally not open to the public, as you must qualify for attendance. Based on a business solutions model, Cosmoprof offers one intense, bustling venue brimming with hundreds of products, brands, and services, respectively organized into three separate sections: Cosmetic/Personal Care, Packaging/Private Label, and Professional Beauty (salons/spas/medi-spas).
he Cosmetic/Personal Care section spotlights the most coveted in cosmetics, skincare innovations, tools/accessories, fragrances, toiletries, and organic/clean beauty options – all with a retail distribution goal. It is in this section you’ll also find Discover Beauty, which highlights the best in beauty breakthroughs and budding brands, and breakout companies from all around the world. Cirem Cosmetics will be making its North American Cosmoprof debut this month as one of the featured beauty breakthrough brands sure to leave its beauty mark on the map. Cosmoprof, North America, prides itself on its continual, internationally-reputable dedication to introducing revolutionary technologies, ground-breaking products, and next-generation thinking designed to boost both brand and product awareness. Last year, over 36,000 attendees engaged with a record-setting 1,278 exhibitors from 45 countries to discover new product advancements, brand launches, and new avenues for distribution, packaging, and manufacturing. This year’s event is set to take place at the Mandalay Bay Convention Center in Las Vegas from July 29th-31st.

Do you know what’s in your favorite, “can’t live without” skincare and beauty products? Don’t be seduced by pretty packaging and savvy celeb marketing ploys when it comes to your biggest beauty asset – your skin! Let’s take a look beyond the bottle and get down to some beauty basics. Learn to be a skincare sleuth and take your beauty habits undercover. Here are the hero highlights of some of today’s most innovative, game-changing ingredients to get you gorgeous and glowing, while enhancing your skincare and beauty regimens. Sometimes, labels really ARE everything!

Unfortunately, some of the most popular, trendsetting, Insta-promoting products are comprised of nothing more than a few active ingredients, leaving the rest of the jar, tube, or bottle brimming with chemical-laden fillers that are out to do more harm than good to your beloved visage. And, we’re not just referring to the often “guilty-as-charged” drugstore gems. Some of the biggest names in the beauty biz are just as blameworthy for producing less-than-stellar skincare wares. Not to mention, the combination of certain active ingredients also plays a pivotal role in product efficacy and skin safety, as some ingredients “play well with others” (such as vitamin C and retinol) and actually boost the efficacy of one another, while some ingredients “cancel each other out” when formulated cohesively. Furthermore, other active ingredient combos can cause detrimental harm and irritation to the skin, both with long and short -term effects (such as glycolic and retinol), but work amazingly well on their own. While the most popular, clinically-proven hero ingredients that have quickly become the holy grail go-to’s in the business of beauty, both their formulation and pairing-up partners can be slippery slopes when it comes to the health and beauty of your skin. Check out this cheat sheet highlighting the most revolutionary ingredients this side of the beauty counter.

Hyaluronic Acid and Sodium Hyaluronate

Unless you’ve been living under a rock the past few years, you’ve undoubtedly heard and seen these two ingredients on the backs of bottles, fronts of face creams, and sides of supercharged skincare serums. And, for excellent reason. So, what exactly are these two hydrating heroes and what’s all the hype? Here’s a little breakdown of these two hardworking skincare ingredients that are taking the industry by storm, and why you need to get pumped about them. Hyaluronic acid (commonly referred to as “h.a.” by the most studious of skincare savants) is a molecule naturally found in human skin, including connective tissue and joints throughout the entire body. Interestingly, the average adult human has approximately 15 grams of h. a. buzzing about, but the production of this heavenly humectant begins to decline by the ripe old age of 27! Scientifically classified as a polysaccharide, h.a. inherently provides cushioning, long-lasting moisture, and lubrication for joints, nerves, hair, skin, and even eyes. But, its recent claim to fame is due to its indomitable power to “plump,” preserve, and perfect the skin, hence giving the complexion an ethereal-like, youthful, dewy-delicious glow! Its impressive capacity to attract and retain up to 1,000 times its weight in water makes h.a. an attractive aging antidote and an integral component of the skin’s susceptible lipid layer. Just a single gram of the moisture-binding h.a. can hold up to 6 liters of water, preventing trans-epidermal water loss, leading to dry, flaky patches and sagging skin. What does that mean for one’s skin health and appearance? A daily slathering of a hyaluronic acid-infused serum, lotion, or cream will exponentially help maximize collagen production and retain more of those skin-smoothing stores, leaving one with succulent, supple, baby-soft skin! Sodium hyaluronate, on the other hand, is the generic, salt-derived form of its prized predecessor that has been bio-engineered to a lower molecular weight for virtually effortless penetration of the epidermal layers for quick, deep-down delivery and superior efficacy. The results are both visibly instantaneous and long-term. You’ll find most legendary, department store-worthy potions have a proprietary, beautifying blend of both h.a and sodium hyaluronate for the most powerful “instant plump-ification.”

Vitamin C

Another mega multi-tasking, hardworking hero ingredient on the “It” list is the virtuous vitamin C. A true power player and headlining all-star, this skin-saving staple really does DO IT ALL – brightens, lightens, tones, and tightens! With continued use, L-ascorbic acid, the scientific name for the most potent form of vitamin C, reduces hyperpigmentation, unsightly scarring, and mottled sun spots due to UV overexposure, thus, evening skin tone, while promoting skin-supporting collagen synthesis for a more lifted look and contoured complexion. Plus, this versatile vitamin boosts hydration levels for long-lasting, luscious moisture to the skin. Aside from its bevy of brightening and beautifying benefits, vitamin C is also a natural, anti-aging antioxidant, meaning it neutralizes free radical damage from environmental aggressors, such as smog, pollution, smoke, and the sun. So, be sure to lock in all the get-gorgeous goodies with your daily dose of this skincare superstar. See. Spot. Run.

Retinol

The BFF to vitamin C, retinol is the natural derivative of vitamin A. Also listed on many labels as retinyl palmitate, retinol is probably the most singlehandedly and remarkably effective anti-ager on the market. Due to its tiny molecular structure, this revolutionary ingredient has been clinically-proven to regenerate skin cells on a cellular level, enhance complexion-perfecting collagen production, and increase firmness, while reducing hyperpigmentation and decreasing wrinkle depth and appearance. In a nutshell, retinol is your fairy godmother to the ever-elusive Fountain of Youth, as its signature “one-stop-shopping” –esque status leaves no skin stone unturned. Though some may be reactive to the vitamin A by-product, most skin types can handle retinol in small, incremental amounts and still reap all the anti-aging and beauty benefits. When used in conjunction with vitamin C, you’re sure to be getting more bang for your beauty buck with this sexy skin sister act.

Make it a threesome with celeb-status Cirem Cosmetics® HCR 3-IN-1 Serum that features the trifecta of ageless, A-lister skin – the iconic feature of hyaluronic acid, retinol, and vitamin C all in a single step, skin-saving step. Save time and face, while scoring the skin of the sexiest, attention-grabbing stars.

AHA’s (Alpha Hydroxy Acids)

The almighty, anti-aging army of AHA’s is comprised of glycolic, lactic, tartaric, and citric acids, respectively. And, depending on your skin type and what issues you’re seeking to target, AHA’s can prove to be an effective part of your skincare routine. The two most popular being glycolic (derived from sugarcane) and lactic (deriving from milk substances), these anti-aging acids target hyperpigmentation by loosening dead skin cells that dull and dehydrate the complexion, while refining skin’s texture and helping to reduce the appearance of skin’s pores and fine lines. Basically, AHA’s provide a chemical peel-like exfoliation in the comfort of your own bathroom with brightening effects to boot. But, due to the initial stinging of the solution, it is imperative to start with a product which touts a solution of 10-15%, as to avoid unwanted redness and irritation. And, any cream, lotion, cleanser, or serum containing AHA’s should be applied before bed just a few nights a week, then working up to a nightly, regimented application for optimal results. As with any active skincare ingredient, be sure to always slather on sunscreen during the day to avoid potential burning of the skin.

Probiotics

Known as the all-star ingredient of yogurt, miso, kimchi, and other fermented foods, these gut-fighting microbial communities can make you glowing and gorgeous on the outside, too! This burgeoning beauty trend relies on the topical application of strain-infused skincare to help keep skin luminous, healthy, and youthful by acting as a physical barrier on the skin. These natural bacteria of probiotic technology help facilitate healthy skin function, while keeping complexion clean, clear, and beautifully balanced. Ban the blemish – and bad bacteria – with probiotic-imbued skincare essentials. Probiotic skincare is primarily targeted for those who suffer from excessive inflammation, including battling breakouts.

Green Tea

An illustrious antioxidant shown to help reverse and repair the signs of aging, this potent and powerful ingredient is extracted directly from ripe green tea leaves and is commonly found in the most high-performing creams, serums, cleansers, and sunscreens. Green tea extract also boasts brag-worthy boosting powers when worn with an SPF-infused product. The antioxidant-packed ingredient has also been clinically shown to improve the appearance of UV overexposure.

Antioxidants

These beauty babies are categorized as any group of natural or synthetic ingredients that help protect and preserve the skin from environmental stressors, including free radicals, which contribute to oxidation and premature aging of the skin. The most potent and popular amongst the antioxidant elite are green tea, vitamins E, C, and K, lycopene, niacinamide, caffeine, caviar extract, and coenzyme Q10 (CoQ10). Skincare imbued with any of the aforementioned daily defenders are sure to wage a war on wrinkles and reverse the ravages of time.

Botanicals/Botanical Oils

Botanicals are any organic, plant-based ingredient shown to have beneficial beauty benefits to the skin and/or overall health. The most commonly used beautifying botanicals in today’s top tier skincare include: ginkgo biloba leaf extract, olive leaf extract, rooibos leaf extract, white tea leaf, nettle leaf extract, elder leaf flower extract, just to name a few. Botanical oils, such as sweet almond, jojoba, macadamia, grapeseed, coconut, argan, evening primrose oil, and others are also plant-based and cold-pressed upon extraction and are treasured for naturally mimicking the skin’s natural lipid layer and inherent moisture composition. Botanical oils instantly melt into skin, leaving both body and complexion comfortably balanced and lusciously luminous.

Panthenol

Also known as vitamin B5, panthenol helps to increase the skin’s resiliency to irritation and inflammation, while acting as a barrier from environmental stressors. This vitamin’s versatility also helps soothe and smooth skin from frequent flaking and dehydration, providing long-lasting, much-needed moisture.

Caviar Extract

Brimming with skin-saving vitamins, minerals, and nutrients, fatty acid -enriched caviar extract feeds skin with a luxurious, dewy-fying dose of omega’s for a plump, youthful, gorgeous glow. Antioxidant-rich properties help protect skin against UVA/UVB damage, preventing collagen and elastin breakdown that leads to the appearance of lax skin and wrinkles. The regenerative and restorative powers of caviar extract stimulate cell turnover for the ultimate skin renewal and rejuvenation.

Diamond Dust

Used gratuitously for aesthetically-appealing purposes, diamond dust casts a light-reflecting luminescent quality to the skin. The diamond dust used in Cirem Cosmetics® YouthBoost Diamond Moisturizing Cream optically blurs, brightens, and beautifies the complexion for fabulously flawless skin. #Nofiltersnecessary

Learn What It Takes to Get Products from the Plant to Packaging

Ever wonder how the most legendary beauty products make it from manufacturing to market? From conceptualization to formulation to package design to promotion are just a few of the in’s and out’s that go into the most memorable, sought-after elixirs, potions, and dream creams – and it’s nothing short of manufacturing magic. But, not all manufacturing is created equal. Learn what it takes to get your most prized prettifying products from the batch to the
bottle.

Cosmetic Manufacturing

So, what exactly is cosmetic manufacturing? Basically, cosmetic manufacturing is akin to modern-day apothecary practices. The practice of whipping up chemicals, botanicals, and other beautifying essences into a proprietary concoction that promises to deliver a particular result(s) is an art form in and of itself. The end result can either make or break an existing or burgeoning beauty brand. Some products turn out to be one-hit-wonders, while others become prodigies in their own right, finding a permanent place on shelves of medicine cabinets for decades and decades. The process begins with a concept, or a particular idea or remedy, to resolve a skincare or beauty issue, be it a face cream, skincare serum, body lotion, perfume, shampoo/conditioner, make-up, nail polish, sunscreen, bath soap, “personal product,” or toiletry. The idea for a product can also be to enhance or maintain existing healthy skin or beauty conditions. After all, there is no shortage of beauty products that are designed to cater to every cosmetic condition or scenario. You’ll be hard-pressed not to find a solution for any kind of beauty woe (or wonder). Year after year, the billion-dollar beauty industry becomes increasingly overwhelming with thousands of products targeting every conceivable issue – from hair to skin to nails to body and beyond. From head to tippy toe, there is a product “for that.” Once a concept for a cosmetic product is initialized, then the process of preparing and researching ingredients and formulations begins. The best beauty brands will hire a tireless team of skincare savants, i.e., board-certified dermatologists, estheticians, and other industry experts to formulate and repeatedly test a number of different cosmetic “cocktails” until a winner is crowned and a newbie is born. This process can take weeks to years, as every situation is different and requires traveling its own specific trajectory from the lab to launch party. Of course, there are rigorous testing procedures to work out the “kinks,” ie, adverse reactions, subpar efficacy, etc, through routine clinical trials.

Private Label Manufacturing

Some cosmetic manufacturing companies even provide marketing and promotional services at a prenegotiated contracted cost. Private label manufacturing is the all-inclusive cosmetic manufacturing practice that offers a “one-stop-shopping” set-up that will take your idea from “concept to cream” without you having to do much else, but pay the tab. Usually, the products are already formulated, pre-packaged, and ready for purchase. The interested beauty brand just needs to slap on its own label and company info/logo. Private label manufacturing takes the guesswork out of timeconsuming formulation, testing, package designing, etc, and is intended for the brand/company to focus on branding and marketing without the fuss of formulas, ingredients, testing, etc. They have an already made product or line of products that are expertly crafted, curated, and customer-ready.

Pharmaceutical Manufacturing

“The pharmaceutical industry is one that discovers, develops, produces, and markets drugs or pharmaceutical drugs for use as different types of medicine and medications…Drug manufacturing is the process of industrial-scale synthesis of pharmaceutical drugs by pharmaceutical companies. The process of drug manufacturing can be broken down into unit operations, such as milling, granulation, coating, tablet pressing, packaging, and even marketing/promotions.”– Wikipedia. The synthesis of active ingredients and their role in drug formulations determines the delivery of the prescribed end product. As you can gather, the process of pharmaceutical manufacturing is not too different from the role of its cosmetic manufacturing counterpart, as there are scrupulous steps, including extended, laborious research and fastidious formulation.

Making Good on Good Manufacturing Practice (GMP)

So, what exactly constitutes safe, savory, respectable, and reputable cosmetics/pharmaceutical manufacturing? According to the guidelines structured in the Good Manufacturing Practice (GMP) law advocated by the FDA, there is a litany of meticulous mandates and painstaking procedures to keep products up to par and the company’s who produce them – and it’s all to protect you, the consumer, as well as the integrity of the product and the company’s reputation. The practices outlined in the GMP were put into place to prevent possible harm to the consumer and are required to be adhered to before official product launches. Of course, these guidelines may differ from country to country. For instance, European cosmetic manufacturing standards ban nearly 1,372 ingredients from their bevy of beauty, skincare, and personal products, while, disappointingly, the United States only bans about ten or so ingredients. Hence, it’s safe to say Americans are slathering on some scary stuff! This is where professional oversight and consistent involvement in the manufacturing process by a company is absolutely imperative and determines its ability to exceed even the highest of product principles and industry standards. Employing a loyal, renowned, and highly-competent team of industry-leading scientists, chemists, skincare professionals, and derms can help guarantee unparalleled efficacy, safety, quality, productivity, and comfort. Here are just a few of the minimum requirements of “good” manufacturing that can maximize product effectiveness, popularity, and longevity:

• Premises and equipment should be consistently maintained and in good repair at all times. Consider adequate cleaning and ventilation measures. Check for defects and worn equipment and apparatuses.
• Be sure all staff and personnel are expertly trained in working in compliance to GMP standards. Hygiene and appropriate attire should be stipulated.
• Ingredients should be properly identified, accounted for, and measured in training sessions.
• Are formulations/recipes being followed correctly and efficiently? Who is overseeing this aspect of the manufacturing process?
• Is there documentation for every batch delivered?
• Are all ingredients and products properly stored to prevent contamination and loss of stability?
• Are products correctly labeled for swift and easy identification of materials?
• Is waste packaging marked and properly disposed of to avoid cross-contamination?
• Have you considered defective packaging?
• Are there procedures and protocol in place to ensure high-quality control from start to finish of the entire production process?
• Are there proper procedures in place for imminent complaints, such as dealing with potential adverse reactions, or to recall a specific product?
• Always make sure to properly and comprehensively document/record all grievances, including their settlement of resolution (if any).

The Cirem Story – A Match Made in Manufacturing Heaven (A Harmonious Hybrid of Pharmaceutical and Cosmetic Manufacturing)

Toss all the cosmetics counter creams, along with the let-down lotions, disappointing drugstore “gems,” and the pretentiously-priced, filler-filled, chemical-concocted potions that promise the world, but don’t deliver. The antiaging answer is in customized manufacturing procedures and proprietary concentration – most notably, a highly-concentrated, bio-active accelerated, performance-proven sumptuous skin serum and equally luxurious face cream that goes more than just skin deep. They deliver clinically-proven results right now…and later. Women began getting frustrated with ostentatiously expensive creams, luxe lotions, and purported dream creams that simply do not work, reluctantly landing them in the plastic surgeon’s office seeking the results they want. The cutting-edge team of beauty innovators at Cirem Cosmetics® knew there had to be a better beauty bet and a safe, more simplified skincare solution. So, they sought the world over to uncover the best-kept beauty secrets of the most beautiful, age-defying women.
What started in an unassuming, family -owned and -operated pharmacy in the heart of Studio City, California, home to the most attention-grabbing stars and the sexiest big screen sirens, was an iconic elixir to the elite. The ultimate aging antidote was conceptualized using the earth’s most rare, consummate botanicals, expertly synergized with advanced scientific research, steadfast technology, and proprietary formulation to bring the glamorous world of Tinseltown an exquisite, yet amazingly affordable, A-lister secret serum, of sorts. Their resolute attention to detail and unwavering passion for wellness propelled the growing brand in producing the most game-changing, celeb-coveted dream cream to date. The fusion of fresh, novel and time-tested technologies from both the pharmaceutical and cosmetic manufacturing industries is brimming within every beautiful bottle. Cirem’s Rapid Absorption Technology™ is the first-ever optimal delivery system of active ingredients that quickly and efficiently penetrates the skin’s deepest layers for unsurpassed efficacy and zero dry-down time. Get a red carpet-ready complexion in seconds without messing up your skincare routine – or your make-up! Every woman deserves to look and feel her beauty best every day. And, she needn’t break the bank on fancy skincare filled with empty promises or resort to costly, chancy cosmetic procedures to get gorgeous, glowing, virtually ageless skin. The secret is in the simplicity. The proof is in the performance. The excellence is in the innovation. Introducing next-generation, signature skincare designed for every woman.
The standard is Cirem®.

If our social feeds are akin to conveyor belts, doling out never-ending images of voluptuous, perfectly symmetrical breasts, an array of ample apple bottoms, catwalk-worthy sets of gorgeous, glowing gams, and tight, toned, and (spray) tanned tummies that accost our waking conscious on the daily and increase our already insatiable desire for aesthetic perfection, it is no wonder that cosmetic surgery has been on the rise. Enhancing, accentuating, or fixing our less-than-flawless figures has become big beauty business, and nothing a little nip here, a tuck there, or pinch or prick here or there can’t handle – all in a modest attempt to achieve ethereal-like bodily perfection and perpetuate our youth from head to tippy toe.

The American Society of Plastic Surgeons estimates roughly 15.9 million cosmetic procedures, including minimally-invasive, are performed each year in the U. S. alone, up 2% since 2014. Whether you’re seriously (or semi-seriously) considering undergoing a tummy tuck, a “Mommy Makeover” package, breast augmentation/reduction, rhinoplasty (nose job), liposuction, a surgical facelift, or some lunchtime baby Botox® injections to iron out incriminating expression lines or lip and facial fillers to plump-up areas of volume loss and sagging, the plastic surgery smorgasbord can be seemingly infinite and quite daunting. With the very potential rewards of your burgeoning beauty makeover comes some very real risks, as well as realistic expectations to consider before going under the knife – or needle. Here are just a few things to take into consideration before making that cosmetic procedure commitment.

Everyone Ages – Yes, Everyone!

Sorry to burst your beauty bubble, but the clock doesn’t stop ticking and everyone will experience the ups and downs (pardon the pun) of the aging process at some point in their lives. But, you have a choice. You can accept this very real fact of life and age gracefully, or you can be neurotically obsessed and interminably miserable about it. There is no magical doctor, beauty cream, skincare regimen, or procedure that will indefinitely defy your real age. A combination of the aforementioned may help diminish the ravages of time to an extent, but the essence of your age will inevitably be there. That is just fact, so it’s best to just face it.

Mirror, Mirror on the Wall

You won’t magically morph into a dead ringer for Angelina Jolie or Christie Brinkley or any of your beloved big-screen beauties the next day – or the next month. So, now’s the time to get really realistic about your pending transformation and what to expect. Consider your body and your face and NOT anyone else’s. Simply allow your surgeon to work with your very own unique and individual genetics, specifications, needs, and desires. This will surely put you at ease prior to your procedure and not leave you disappointed or dismayed once the swelling has subsided. Think of your upcoming procedure as a personal desire to “enhance” or “improve upon” – NOT change. Remember, you’re undergoing this to be a better version of you. This healthy mindset on body image will also keep you from slipping into the emotionally distraught and very common phenomenon known as body dysmorphic disorder, the endless and unhealthy obsession to change your looks at whatever the cost, no matter how risky or dangerous. If you’re already having feelings of self-hate and an unnervingly and increasingly toxic relationship with your body image, drop the plastic surgery idea and seek immediate psychiatric attention instead, because what you really need is therapy and not a thigh lift. The all-encompassing and compulsive need to “fix” whatever it is that is bothering you on the outside is almost always inextricably linked to something needing repair on the inside. So, it is suggested you take a long, soul-searching, introspective look at your life in a very compassionate and self-nurturing manner. That may be all the “work” you really need.

Be Selfish

Do it for you and no one or nothing else. Opting for a prodigious, Playboy-worthy bosom, tucking the tummy, sculpting the stems, saying “goodbye” to those cottage cheese thighs, contouring the curves, boosting the booty, or filling in fine lines is not going to get you that dream job or dream guy. Sorry, but Prince Charming isn’t going to miraculously appear after a perky boob job or pair of bouncy butt implants, so be sure whatever it is you’re seeking to enhance or alter is YOUR decision because it’s YOU who you ultimately have to live with.

Forget Instant Gratification

The desired outcome of some surgeries won’t be immediate, especially those of the surgically-invasive variety, such as liposuction, tummy tucks, rhinoplasty, breast augmentation, etc, due to subsequent swelling, bruising, bleeding, and other post-op pleasantries. Common in-office procedures, like lip and facial injections, including Botox® and laser, are the most immediate and take upwards of a few days to a week for results to appear with little to no swelling, bleeding, bruising, etc. So, it’s advised not to book your nose job a week before your sister’s wedding, especially if you’re the Maid of Honor.

Do Your Homework

When considering a cosmetic procedure, it really pays to do your homework as extensively as possible. And, that means in-depth researching, asking questions, seeking recommendations, shopping around, getting second, third, and even fourth consultations/opinions, etc. This is your body, so don’t risk a botch job that may leave you permanently disfigured. If a friend has had an exceptional, brag-worthy experience with a certain doctor/surgeon, get his or her number and book an appointment. Better yet, bring said friend along for emotional and spiritual support. Now isn’t the time to be shy.

You May Get Told “No”

And, if you do, take it as a blessing in disguise. Any doctor or surgeon who turns you away for a procedure sincerely has your best interest at heart and their professional integrity is to be admired and appreciated.

Say Bye-Bye To Bad Botox®

Be extremely discerning about who injects your forehead with Botox®, for this minimally-invasive procedure really is a cosmetic art form and not just anyone is qualified to be doing it. The underlying anatomy of the face with respect to nerve endings, contracting muscles, and exactly where the needle should be inserted is the irrefutable difference between a fresh-faced, relaxed look and a the dreaded drooping eyelid. So, ladies, steer clear of Botox® parties and shopping mall-inspired medi-spas and stick to board-certified plastic surgeons and dermatologists for your face-freshening fixes. Bargain hunt your handbags, not your Botox®. Because, it is your body that will pay the ultimate price. This methodology should be implemented for all your beauty bucket list wishes. Don’t risk a potentially bad, body-altering experience just to save a few extra bucks. If the price sounds too good to be true, it probably is.

Don’t Break the Beauty Bank

As you probably already know, unless your plastic surgery is reconstructive due to the result of an unfortunate injury, accident, or illness (mastectomy following breast cancer), your healthcare insurance will not be covering the cost of your highly-anticipated facelift or pin-perfecting lipo procedure. The sad reality is that it cost a pretty penny to look and feel beautiful! From a few hundred dollars every 4-6 months for a skin-smoothing Botox® sesh or filler fix to the tens of thousands for more invasive procedures, you need to consider initial pricing, follow-up costs, time off work, and unforeseeable expenses, such as complications, infections, etc. You don’t want to bust your beauty budget. Again, this should all be part of your research and preparation agendas.

Risk, Recovery, and All the Rest

When you’re completely ready to go ahead with a certain cosmetic procedure and have decided on a specific doctor to see it through, have no shame in your game! Just be sure you’ve discussed all the deets with your doctor – from risks to recovery time to follow-up to costs to the possibility of needing a surgical re-visit (ie, facelifts, chemical peels/re-surfacing, laser treatments, some breast augmentations, etc). Make sure you know step-by-step what will be happening to your body before, during, and after your impending procedure. Keep the surprises for your birthday, not during your surgery.

Go With Your Gut

If at any time during the research process, or after you’ve set the date, you feel the slightest bit doubtful about your procedure, drop it. It’s always normal to have cold feet before any kind of elected surgery, however major or minor, but if you’re having stomach-turning second thoughts about your tummy tuck, maybe that’s your gut, ahem, trying to tell you something.

Consider Alternatives

Have you sought out non-surgical answers to your body woes or advanced skincare solutions to your complexion’s imperfections? Instead of undergoing painful liposuction and its arduous recovery period/downtime, how about joining a gym and partaking in proper diet and nutrition practices? You’d be surprised what a week’s worth of sweat seshes can do to your bottom line. No surgery required! Maybe all you need is a complete lifestyle overhaul or a few tweaks here and there. Consider booking an appointment with your derm or a licensed esthetician to discuss skincare concerns and possible steps you can take to target your complexion’s issues. The billion dollar beauty industry is brimming with a bevy of skin-solving dream creams, super serums, lotions, and potions to help put your best face forward. So many of today’s innovative skincare products offer cutting edge, surgery-like results – without the pain or the price! The Cirem Cosmetics Anti-Aging HCR 3-in-1 Serum and YouthBoost Diamond Moisturizing Cream is the new and now in today’s leading skincare advancements and just may be your anti-aging answer. This dynamic duo offers scientifically-advanced formulations, bursting with a proprietary blend of HCR and beautifying botanicals to refine, restore, and rejuvenate the complexion. The Youth Boost Diamond Moisturizing Cream provides long-lasting, luminous moisture. The formula’s unique addition of purified diamond dust boosts skin-supporting collagen production, while imparting a dewy-delicious, age-defying glow to the skin. The skin looks plump, pampered, and perfected – instantly! It’s your “skincare before surgery” option.

Don’t Feed into Your Social Feeds

As hard as it may be, don’t let the entertainment industry, the media, or filter-filled Instagram photos dictate what you ought to look like. Everyone is different and beautiful in their own way, including you. Learn to embrace your own quirks, flaws, and distinctiveness without compromising your better judgment. And, remember, if you do decide to go through with any type of cosmetic enhancement or alteration, make sure it is about addressing something that is “bothering” you. Don’t seek perfection or movie star-status looks. Our beloved, seemingly “ageless” A-listers don’t look like that when they’re not gracing the covers of our favorite glossies or parading down the red carpet. It takes a generously-compensated glam squad to achieve that “no make-up” made-up face and strategically-placed contour to fake those Insta-glam airbrushed abs. Keep everything in perspective.

In a health-conscious society, we put a lot of thought into what we put into our bodies. But what about what goes into our bodies? It’s just as important. Our skin is the largest organ we have, and, since it’s extremely porous, what you put on it gets absorbed. Meaning that the ingredients in your skincare are just as important as the ones in your food. So, what does this mean when you go to select skincare? Take a look at the back of the bottle and make sure it doesn’t include any of the following harsh chemicals or toxins.

Parabens

You’ve heard the word before — Parabens — but might not know the potential side effects of products that contain it. Parabens are typically found in cleansers, deodorant, makeup, and other types of cosmetics to keep the product fresh. But this freshness comes at quite the cost. To your body, Parabens mimic estrogen, a hormone that your body naturally produces. Though the production of estrogen is a natural occurrence in your body, excess estrogen has been associated with increased risk of breast cancer and skin cancer. Scary, right? The FDA acknowledges this link, but for some reason has not ruled it out as too harmful to use in cosmetics. This means that, if you’re unaware of the risk, you could be using products with Parabens in them right now. Go ahead, check your cabinet; we’ll wait. The key is to look for products that specifically state that they are “Paraben-Free”.

Sulfates

Again, you’ve probably heard of sulfates, but might not be aware of their potential harm on your skin. While sulfates aren’t found in many cosmetics, they are found in a lot of shampoos and cleansers, to increase the foaming power of the product. You know that really good lather you get from your shampoo? That’s caused by sulfates, and, while it might be fun to use those suds to create an sulfates in shampooEmma-Stone-esque mohawk, it’s not so great on your scalp. If you’re thinking, “but the suds get my hair so. clean.” You’re right. It gets rid of all the build up and grease, but it’s also stripping away the good moisture and along with it. It’s stripping the oils that are naturally protecting your scalp. This can cause skin irritation, redness, dryness, and itching. That’s not all, either. Sulfates can cause your hair to become brittle and can actually fade your hair color. So that $200 you spent a few weeks ago at the salon? That could be going down the drain along with your sulfate-suds.
When hair color starts to fade, the beauty industry reacts. Many companies are introducing Sulfate-Free shampoos so, if you’re finding that your scalp is dry and irritated, or that your hair color is fading faster than you’d like, you may want to switch up your routine. If you just can’t imagine a shower without suds, though, don’t fret. Sulfates aren’t severely harmful to your health. If you’ve had success with sudsy shampoos and had no irritation, don’t feel like you have to switch it up!

Products from Abroad

While the FDA works hard to keep products safe for consumer use, it can only control products that are created in the United States. While they try to regulate products that are imported, because of lack of resources and authority, they inspect only 1% of imports. Foreign companies do not have to report adverse reactions or abide by the same laws. This means that if you’re using products that are imported from foreign countries, they may be created in poor conditions and contain ingredients that are not FDA approved. Look for products that are developed fully in the United States, and do not important products (or even ingredients) from other countries that don’t follow the same standards.

Formaldehyde

You’ve heard of Formaldehyde, but probably wouldn’t expect to see it in your cosmetics. Though it may be surprising to hear, Formaldehyde is commonly used in cosmetics as a preservative. You may find it in nail polishes, hair gels, soaps, makeup, lotions, deodorants, shampoos, and more (so pretty much your whole bathroom!). Short-term exposure to Formaldehyde, like in products you rinse off, has been linked to skin irritation, scalp burns, and hair loss. Long-term effects, however, are much scarier. With high, or more prolonged, exposure, Formaldehyde can cause cancer. Besides its use in nail polishes, the FDA does not currently prohibit or regulate the use of Formaldehyde in cosmetics. The key? Look for products that don’t have Formaldehyde (or another version of its name – Formalin) in its products.

Propylene Glycol

Propylene Glycol (or PG) can be found in many moisturizers and cosmetic Propylene Glycolproducts. While it’s used to condition skin, it has been found to cause hives, irritation, and dermatitis. Its main purpose is to penetrate your skin to help your skincare reach deeper. While this might be good if you were using all natural products, if you’re not, it helps harmful chemicals get even deeper into your skin. PG itself typically sits on the surface of your skin, dissolving your natural oils. Soon, your skin starts to feel dry, and you’ll feel the need to re-apply your moisturizer (that contains Propylene Glycol), and the vicious cycle begins again. This can cause an increase in skin aging and irritation (two things you’re trying to avoid when moisturizing your skin).

While there’s a lot of information out there about Glycols, it’s important to note that not all glycols are created equal. Caprylyl Glycol, for example, is derived from caprylic acid – a natural fatty acid found in coconut oils, palm oils, and some milk. This type of Glycol (as well as some other Glycols) have been found to have no health risks and can still help your cosmetics be more effective. So when you’re selecting your cosmetics, don’t avoid Glycol entirely, just be sure that the product your choosing doesn’t contain harmful Glycols like Propylene Glycol or Butylene Glycol.

Alcohols

Like Glycols, Alcohols are also not created equal. There are good alcohols, that don’t cause irritation (also known as fatty alcohols), like cetyl, stearyl, and cetearyl alcohol. Then there are drying alcohols, that do cause irritation, like SD alcohol, denatured alcohol, benzyl alcohol, propanol, and isopropyl alcohol. Found in a lot of skincare, these can give a great short-term feeling of skin irritants in cosmeticsweightlessness and a quick-dry finish. While products containing these drying alcohols may be tempting for those with oily skin, the long-term negative effects far outweigh any positive short-term effects. Though your skin may have that silky matte finish right away, stripping the skin of its natural oils causes your body to react and produce even more oils (causing your skin to be, ugh, even more oily). Removing your skin of its natural oils, as many of the products above do, removes the protective layer that naturally occurs on your skin. This can make your skin vulnerable to acne causing bacteria and speed up the aging process of your skin.

THE NEW STANDARD

While it may seem like a daunting task to find cosmetics that contain no harmful ingredients, it’s important to ensure that what you’re putting on your body is benefiting you and not causing you short or long-term consequences. Natural alternatives do exist and skincare can be just as effective without being harmful. Luckily, cosmetic companies are reacting to consumer needs, and consumers need to feel comfortable purchasing products that won’t harm them or their skin.

At Cirem, we’re dedicated to providing the beauty world with quality products that contain no harsh ingredients. Our products aren’t tested on animals. We know exactly what ingredients to use that won’t harm anyone’s skin. The only testing we do is on ourselves, volunteers, and of course, human participants during clinical trials. We are also proud to not only develop our own formulas from scratch, but to handle all sides of the business from beginning to end, here in the United States.

Cosmetics in Ancient Egypt

Though we usually think of skincare as lush makeup and staple moisturizers, skincare has been a part of the human routine for thousands of years. Though cosmetics have likely existed for even longer, the first evidence of cosmetics stems from Ancient Egypt, approximately 6,000 years ago. Not only were cosmetics ingrained into their everyday routines, they were also extremely important culturally. Aside from beauty purposes, Ancient Egyptians used cosmetics for a variety of reasons, the first being for mummification, burial traditions, and honoring their Gods and Goddesses. While that may be a bit far off from how we typically use cosmetics today, they had similar reasons for using them in their everyday life. Ancient Egyptians also used cosmetics to protect them from the elements — mainly sun rays and insects.

Since standardized cosmetics didn’t exist, Egyptians created their own natural skin care products using items they could collect from their surrounding (like olive oil, ostrich eggs, dough, essential oils — from herbs and plants, and milk). Queen Cleopatra herself allegedly took beauty baths in sour milk. Exfoliating scrubs couldn’t be grabbed off the full shelves of Sephora, and instead had to be handmade using sand and aloe-vera. Some of the best skincare secrets stem from Egyptians – like using aloe, myrrh, and frankincense. These products, particularly frankincense, were believed to possess anti-inflammatory properties and were used as anti-wrinkle creams by Ancient Egyptians.

Ancient Egyptians, like us, also used cosmetics for makeup purposes. Makeup was created using a variety of products including metal ore, copper, water, oil, animal fat, and precious stones. The original smokey eye, now iconic in Ancient Egypt, was created using kohl. Despite its beauty, kohl unfortunately was made from burned almonds, coffee, soot, and lead. As we now know, lead can be deadly, especially when exposed to it over time. Egyptians also used a clay called red ochre to decorate their lips, nails, and cheeks (forming the original lipstick, nail polish, and blush). Henna was also used for makeup and to create designs on the skin, similar to how we use Henna today.

Cosmetics in Ancient Rome and Greece

Ancient Egypt was certainly not the only place that skincare and makeup could be found. The word “cosmetics” actually stems from its use in Ancient Rome. They were typically produced by female slaves known as “cosmetae,” which is where the word “cosmetics” stemmed from. While Ancient Greeks and Romans used the ideas of the Ancient Egyptians, they took their skincare and beauty rituals one step further. Many Greeks and Romans would spend an entire day at the “spa” to focus on their skin. The cosmetae, or cosmetic slaves, would sometimes pluck out individual hairs across their master’s body (mainly the chest, upper lip, backs, arms, and legs) to give them their sleek appearance. To further achieve the “smooth” look, fragrant perfumes and oils were applied after bathing, some shipped from thousands of miles away.

Similar to Egyptians, Greeks and Romans also used natural skincare to protect their skin from the elements. Sand and oils were used to protect their skin from the sun. This wasn’t always to prevent sun damage, as this was not a widely known issue at the time. It was predominately to avoid getting tanned skin, which was commonly associated with the lower class, or those who worked often

outside. Women commonly used white lead, crocodile dung, and chalk in order to lighten the appearance of their skin. They also created face masks with starch and eggs, which were believed to tighten the skin, reduce wrinkles, and keep the face looking as youthful as possible. This was even more common in China, particularly under the Shang Dynasty (in 1760 BC). A powdered face with smooth skin was extremely popular and white powders were used to achieve the whitest complexion possible. Taking it another step further, many also used gels and lotions to permanently bleach their skin. One natural ingredient, that’s still used today in skin whiteners, was songyi mushrooms.

Skin Care Developments in Europe

As skincare moved to Europe and the Middle East, new ingredients and methods were invented and introduced. The first cold cream was developed using rose oil and water, and melting beeswax into it. They used the mineral alum to treat scabs and used olive lead to fight acne. The popularity of skin whitening did not die down, though, and Europeans took it one step further. They combined vinegar and lead to make a whitening foundation and used it to get rid of freckles and whiten their skin. During the Elizabethan Era, many Europeans used this whitening foundation. At the time, it wasn’t popular to wash their faces and/or bodies, so typically, they piled on layer after layer of the whitening foundation to achieve a look as pale as possible.

During the Elizabethan Era, as lead/vinegar mixtures were being left on faces, doctors began noticing the side effects of lead. They recommended the use of alum instead, but many continued to use lead-based products until the 1860’s, when lead in cosmetics was officially challenged. In 1906, the Food and Drug Administration (FDA) was created.

A common theme among cosmetics across history was their goal of removing freckles, calming irritation, reversing damage done by the sun, and whitening skin. Cosmetics in the late 1800’s promised to do these things as well as cure pimples and eczema. By the twentieth century, skincare primarily focused on cleansing and clarify skin and helping to make skin look more youthful.

Natural Beauty and Products for Darker Skin

As natural beauty became preferred over heavy makeup, a focus on skincare
that helped skin from the inside became prevalent. Translucent powders and invisible lotions also became increasingly popular in order to achieve the now iconic no-makeup-makeup look. Despite the many social strides made in the late 1800’s and early 1900’s, dark skin was still seen as undesirable. Skin whitening was as popular as ever and products were made nearly exclusively for light skinned women. Powders typically came in pure white and skin tone (with the skin tone color matching Caucasian women). Because of the lack in products for dark-skinned women, when Madame C.J. Walker and Annie Turnbo Malone introduced the first products aimed towards dark-skinned women, they were wildly successful.

By the 1920’s, a shift in beauty ideals caused slightly tanned skin to be seen as desirable. Cosmetics, in turn, followed this trend. Tinted face powders and lotions that emulated a tan were introduced. While this marked a major shift in beauty ideals, it certainly wasn’t the end of the negative thoughts towards dark skin. Tanned skin was only desirable in the summer, as it was seen as being achieved during leisurely vacations and travels (instead of outside labor). So, skin whiteners were again introduced in the Fall-time and marketed as allowing people to get rid of their summer tans and help them achieve their desired pale skin again.

By the 1960’s, darker skin tones were more embraced.

Cosmetics now promised deep, long-lasting tans. Sunbathing became extensively popular and products were introduced that promised to help protect the skin while doing so. Unfortunately, the first of these products offered very little protection and skin cancer rates rose in response. Soon, though, doctors recognized the link between sun exposure and skin cancer, and SPF was introduced. Multi-step skincare solutions also arrived at this time, boasting regimens similar to those offered today, with cleansers, toners, and moisturizers.

Vitamins in Skin Care

The 1990’s brought incredible discoveries in the skincare world, many of which are used by skincare companies today (including Cirem Cosmetics!). The roles of Vitamins A, C, E and B were discovered to help premature aging. Hyaluronic Acid was also found to provide unparalleled benefits to skin. Antioxidants and natural ingredients replaced hormonal and steroidal ingredients, and the natural benefits of vitamins and acids began to be recognized.

Cirem Cosmetics: A New Standard

Now, a variety of skincare products are available for almost any beauty concern one can have, including body washes, gels, lotions, exfoliants, moisturizers, toners, and sun protection. There is mainly a focus on helping skin from the inside out. The existence of the FDA keeps known toxic ingredients from being used, though many skincare products still do unfortunately have side effects.

That’s why Cirem Cosmetics has made it their mission to create a new standard. A standard that gives the beauty world a cosmetic with no side effects, no harsh ingredients, and superior results. Being a pharmacy before a cosmetics company, their unique position allowed them to back this mission with scientific research. After careful study, experimentation, and investigation, their first product was born, their “3-in-1 Serum.” Specially customized to suit the needs of their patients, it’s key ability was not only to deliver exceptional flawlessness, but at the blink of an eye using unmatched Rapid Absorption Technology™.

Many years and rave reviews later, it became clear that a new standard in the cosmetic world had been concocted. With increasingly innovative formulation techniques and a passion to forever strive for excellence, Cirem proves that quality always conquers quantity with each and every packaged bottle. It is this same integrity that sets the Cirem standard.